OUR STORY

Admire Active is an Australian, women-owned activewear brand founded in 2022 by Amy Andrews. Created with one simple mission: to design premium activewear that empowers women to feel confident every time they put it on. Because confidence isn't just something you wear, it's a feeling.

With a lifelong passion for fashion, Amy spent four years studying Fashion Design before bringing her vision to life. Combining technical expertise with a love for thoughtful design, every Admire Active collection is carefully created using premium fabrics, flattering fits and timeless silhouettes designed to move with you.

As the brand evolved, so did our vision. In 2025, we rebranded from ADTHELABEL to Admire Active a name that better reflects who we are today and where we're headed. While our name has changed, our commitment to creating premium quality activewear and building a community of confident women remains exactly the same.

What started as a dream has grown into a thriving community of women who choose Admire Active every day. Every order, every message and every person who wears our pieces has played a part in this journey and we're incredibly grateful for your continued support.

Thank you for being here and for being part of the Admire Active story.

With love,

Amy
Founder, Admire Active 🤍